Five Minutes With Charlie Puth

Target celebrated its limited-edition collection with Hunter Sunday, drawing the crowds for an all-day event filled with live performances, braid bars, face painting and some shopping.

The event, at the Rose Bowl in Pasadena, featured OneRepublic, DJ Questlove, Charli XCX and Charlie Puth, with a guest list that included Jenna Dewan Tatum, Anna Kendrick, Hailee Steinfeld and Kate Bosworth.

For Puth, Target’s Ultimate Family Festival capped a busy weekend for the musician, who, just the day before, performed during the March for Our Lives rally in Los Angeles.

Puth took a moment Sunday to reflect on the rally and chat about his personal style.

WWD: Why’d you want to be a part of today?

Charlie Puth: I’m excited to be here. I love these collaborations that Target does. They’re always a lot of fun. I’m actually wearing Hunter boots. I was going to wear my own. However, they gave me a free pair, so I might as well rock the blue ones even though don’t really go with the outfit. But it’s a good day. I’m probably going to wear this on stage and it’s going to be a lot of fun. [The collaboration] definitely [allows] brands that might not be so accessible from the get-go [to be available] for a different type of shopper. Target brings it to a familiar and easy marketplace. This one, I was really excited to be a part of, because number one, I love Hunter. Number two, I know a lot of people who will love Hunter more.

WWD: What’s your earliest memory of wearing Hunter?

C.P.: I was three, so I wasn’t remembering a whole lot at that age, but my mom does have pictures of me wearing a bright yellow Hunter winter jacket. I just saw the picture last year.

WWD: How would you describe your sense of style? Do you consider yourself a fashion guy?

C.P.: I kinda do. I don’t really understand my fashion. I’m wearing an Our Legacy T-shirt right now with women’s Adidas pants, some Hunter boots and Chanel necklaces. I’m kinda random, but I feel most comfortable that way. I don’t wear garments just because they’re the hottest thing on the block right that instant. But I like to wear things that mirror my personality — like bright yellow women’s track pants.

WWD: On a different, more serious note, what did it mean to you to be a part of March for Our Lives yesterday?

C.P.: It meant everything. I think I cried when my manager called me and said, “The kids of Parkland specifically asked for you to perform.” That meant a lot. I performed a song that hadn’t been put out yet. It’s going to come out this week. It just felt so right to play that song “Change” there and “I’ll See You Again.” I couldn’t even contain myself. Everyone was dead silent, listening. It was a really special moment yesterday.

WWD: What inspired your new song?

C.P.: “Change,” the song featuring James Taylor? It wasn’t written for [March for Our Lives] specifically. I wrote it a year prior. I don’t really know why I wrote it, but now I know why. It just happened to catch up a year later.

WWD: You’re about to go on tour with Hailee Steinfeld. You’ve performed with Selena Gomez and Wiz Khalifa in addition to producing music for One Direction, Liam Payne and Maroon 5. Who would you love to work with next?

C.P.: I talked to Herbie Hancock the other day. That was pretty cool. I’d love to collaborate with him. I haven’t talked to Bruno Mars, but he is a genius and I’d love to collaborate with him. And Adele. Herbie, Bruno and Adele are on my list right now.

WWD: What are your plans for Coachella?

C.P.: I feel like this outfit is kind of a pre-Coachella kickoff. I just got invited to go there. I’m not performing though.Read more at:plus size formal dresses | red carpet dresses

Will the ’90s Logo Trend Last? Here’s What the Experts Have to Say

Logo-mania has taken over the fashion industry again, making a big return since its last major cycle in the ’90s. Back in the day, being plastered in logos was beyond hot… until it wasn’t. Just as strong as the fad’s infiltration into the scene was its dissipation; what once was a mark of cool faded into a land of taboo trends. But with celebrities like Rihanna already stamping the look and high-fashion brands like Gucci and Fendi reclaiming their place in the mix, the logo craze just may have longevity well into the future.

“The Gel-lyte 180 — that shoe came out two years ago, so you can essentially say we were first on the trend,” said Colin Brickley, senior director of lifestyle marketing for Asics. He’s referring to one of the brand’s more recent sneakers which boasts a large Asics logo on the shoe’s upper, an atypical design for the athletic retailer.

“I honestly think we were ahead of our time, and the market had gone super minimal, with minimal branding to what’s trending now is crazy built-up underlays and overlays,” he said.

Given the shoe’s initial release in 2016, Brickley may have a solid point about Asics’ early arrival to the trend. Seasons later, as other brands are just re-entering the conversation, Asics has taken its branded shoe one step further by collaborating with Foot Locker and Pensole on an exclusive Gel-180 “Fresh Up” design.

“We’re very proud of our logo and our badging so we wanted to experiment with alternate ways to brand our footwear and apparel. Our Asics Tiger logo is a retro logo that works really well on apparel and with taping. There’s a nostalgia connected with [logos] as well and a lot of consumers are Asics loyalists who respond to it,” explained Brickley.

Fila is another prominent example of a heritage brand that has taken advantage of the surge in logo-wear. Its highly recognizable “F” graphic made for a seamless collaboration with Fendi this season at Milan Fashion Week. The dual branding was implemented across both apparel and accessories at the luxury label’s fall 2018 runway show last month.

“It actually sparked from a creative that was out there on the interwebs and it started a conversation between both brands. Karl Lagerfeld is the co-head designer and what we’ve been doing in the market — really staying true to what we are and talking to our customer directly — I think really was the spark that made this beautiful high-end brand like Fendi say lets do something with Fila,” said Louis Colon, Fila’s VP of Heritage.

He continued, “obviously, the logo and font is a part of our DNA and to see it spelled out in Fendi was a great unique street wear take on it.”

While the Fila x Fendi pieces will be available at only about a dozen Fendi retailers worldwide, the sportswear brand has plenty more logo product coming down the pipeline in response to the growing trend. Granted, there will be different variations based on how the company expects the trend to ebb and flow.

“We have a big heritage launch in April called the ‘Mind Blower.’ The logo on the midsole is a huge oversize skewed logo and goes back to this conversation. The good thing with the brand is we get to play with a mixed use of logos, placement, sizing, colors treatment…whether it’s all-over or tonal all-over or an orange sleeve hit or different applications from woven patches to direct embroideries to gold foil and treatments. Our logo is who we are but we aren’t defined by one logo,” said Colon.

Some companies have even directly cited “logo” as a business growth strategy. In a second-quarter conference call with investors, Coach president and CEO Josh Schulman said that there was “a global movement in luxury brands toward a higher penetration of logo product.”

That leaves the question of just how long exactly do the industry pros see the trend continuing? According to Colon there’s at least two years worth of leg room.

“In the next 18 months it won’t be as hot, but I do not think it’s going away. It’s here to stay for at least another 24 months but it will be more balanced. It’s super skewed on large logos right now,” he said.

While Brickley didn’t pinpoint a time frame for the trend, he does contend that the more well-known brands will have the strongest foundation to run with it.

“The market moves so fast that it’s hard to crystal ball it but if you see the brands that are championing this message — Champion, Fendi and some of the brands with iconic logos and badging that they wanted to tout and celebrate — it’s only brands [like those] that have incredible equity that can really go with this,” said Brickley.

Colon adds, “there’s a different maturity for different retailers where some people will still be on oversized logos while others will just move the logos to other bodies, or colors, etc.”

“High fashion is looking at street fashion, while street fashion is doing the inverse. And it’s a really unique time in fashion,” he said.

So as to how long logos will still be cool? The answer seems to be to look to the streets.Read more at:blue formal dresses | purple formal dresses

At Paris Fashion Week, it’s a ’60s ‘Youthquake’ at Dior and an ’80s-era strong shoulder at Saint Laurent

For fall and winter 2018, Dior’s artistic director — and an unapologetic feminist — Maria Grazia Chiuri looked to the turbulent 1960s for inspiration, using a venue plastered with colorful collage-like images of fashion magazines from the decade (Elle, Harper’s Bazaar and Vogue, among them) as the backdrop for a collection that was patched together, colorful and ’60s-centric.

The show notes cited the 50th anniversary of 1968 specifically as an opportunity to “revive an era when the rules of fashion were turned on their head,” as well as the September 1966 picketing of a Dior boutique by miniskirt-wearing protesters whose signs read, “Mini Skirts Forever,” and Diana Vreeland’s coining of the word “Youthquake” in January 1965 .

The specific year(s) aside, what Grazia Chiuri and company were trying to tap into was the era’s seemingly swift shift from top-down fashion dictated by the fashion houses and the glossy magazines to fashion that started bubbling up from the street as personal style (think embroidered jeans, hand-knit pieces and whole garments cobbled together from patches of fabric). Put aside just for a moment the fact that this just-gotta-be-me approach to style is being put forth by one of the planet’s most recognizable luxury brands.

So it comes as no surprise, that patchworked pieces were the stars of the fall and winter runway collection at Dior, turning up in colorful patchworked knee-length coats, roomy high-waisted trousers, dresses with delicate lace collars paired with wide leather belts sporting chunky “D” belt buckles as well as backpacks and knee-high boots, most with whimsical feather-stitch embroidery over top. More patchwork, or at least patchwork patterns, turned up in a range of denim pieces including coats and high-waisted trousers.

Versions of the sheer tulle tops from previous collections made an appearance; the latest ones embellished with shoulder pads decorated with needlepoint-like designs. Also, tulle skirts came embroidered with floral vines or in plaid patterns that were paired with plaid menswear-inspired jackets or leather biker jackets.

Slouchy sweaters with intarsia knit protest-chic designs were sprinkled throughout, including a peace sign on one and the French slogan, “C’est non, non, non et non!” on another (translation: “It’s no, no, no and no!”), and many looks were given an extra dash of retro flair thanks to tinted sunnies, suede newsboy caps and strappy bags with woven fringe and metalwork detail.

Several hours later, Saint Laurent closed out the first full day of the Paris Fashion Week shows by visiting the more recent past — the ’80s to be precise — sending a series of strong-shouldered looks (for men and women) down the runway. Versions included bold-shouldered black velvet jackets paired with black leather dolphin shorts and mini-dresses in multicolored floral sequins with shoulders that looked sharp enough to grind an ax on.

The shoulder was also bared on many a look; sometimes just one, other times both — in the latter case, framed by either a simple scoop of a neckline or an immense ring of jet black fur that appeared to almost undulate around the model’s upper body like an immense woolly bear caterpillar.

Some of last season’s quivering feather-festooned footwear was back on the Saint Laurent runway for fall, but the statement kicks that caught our attention coming down the catwalk this time were the generously fur-trimmed black boots that had a swashbuckling lady pirate feel to them — a feeling that was heightened further when the models were also accessorized in black, silver-studded do-rags and fierce kohl-rimmed eyes.

With only day one in the rearview mirror, it’s too soon to draw any conclusions about where this round of Paris Fashion Week shows is headed, but it sure feels like the recent past — the last 50 or so years — is a prelude to fashion’s not-so-distant future.Read more at:bridesmaid dresses | formal dress shops