The NCAA has adopted the NFL’s regulations banning handbags larger than 4½-inches high inside stadiums. Austin designer Kelly Ferguson, of handbag line Kelly Wynne, forecasted a void in the market and jumped on designing an attractive alternative to the plastic Ziploc bag the guidelines suggest using.
“When rumors started flying around this spring, I knew this was going to affect my business,” she says. “So many of my customers were buying Kelly Wynne bags to wear into the stadium.”
Ferguson, an Ole Miss alumnus, is a devoted sports fan, and she says her customers – largely post-collegiates in their 20s and 30s – are fans, too.
Ferguson’s eponymous boutique in Austin is in the high-end Domain Northside shopping center, but she spends quite a bit of time traveling the country for trunk shows. Since the launch of her brand in 2013, customers have told her that her designs are gameday-wardrobe staples.
To meet the new rules, her line now includes a 6½-by-4½-inch crossbody bag that fits seamlessly into her existing cadre of totes, clutches, crossbodies and wallets, all of which bear her trademark chevron stripe-inspired logo. The Game Changer Mini is available in red suede, snakeskin-embossed deep blue, a neutral colorblock and other shades. She calls it “the perfect going-out bag.”
Because many women confuse the regulations with the need to carry a clear plastic bag – both solid color and clear bags are allowed if they fit the size regulations – she also created a clear Mingle Mingle Mini crossbody trimmed in leather and calls sales “overwhelming.” It has a “more of a high-fashion feel” than what is available from other brands – mainly modified makeup bags and team logo tote bags.Read more at:short formal dresses australia | long evening dresses