As a new light source, laser has the characteristics of good directivity, high brightness, good color and high energy density. Laser based laser industry has developed rapidly in the world, and has been widely used in industrial production, communications, information processing, medical, military, cultural, educational and scientific research. According to statistics, from high-end optical fiber to the common bar code scanners, and laser related products and services market value of up to trillions of dollars each year. The blue laser pointer industry has formed a complete and mature industry chain distribution, upstream mainly includes laser materials and matching components, mainly for middle and supporting all kinds of laser equipment, laser application in the downstream products, consumer products, instruments and equipment. The domestic laser market mainly includes laser processing equipment, optical communication devices and equipment, laser equipment, laser, laser medical equipment, laser components, application lies in industrial processing and optical communication market, both of which occupy nearly 7 of the market share.
But in 2016 the industrial laser in the global manufacturing industry enjoyed another growth year, this is mainly due to the surge in high power fiber lasers up to two digit sales growth, income growth and significant excimer laser ultrafast laser applications. A kilowatt class fiber laser used in metal cutting and welding, accounting for 41% of total industrial laser revenues in 2016. Overall, sales of fiber lasers grew by 12% in 2016, partly due to a fall in sales of CO2 lasers (-4%) and solid-state lasers (- 1%). According to the percentage of high power direct diode burning laser and excimer laser in recent years has won the most rapid annual income growth (54%), the laser has been in a strong growth in the market, because of their low base, the application of excimer laser annealing is a major driving force.
New technology trends, market demand will also drive innovation in laser display enterprises. Up to now, after several years of market precipitation, laser projection products have been in the big screen / large screen, home theater / TV two dominant markets stand firm, the market also showed a trend of heavy growth. At present, the domestic laser projection industry is from the past to simply provide products began to change to provide users with a systematic solution, from high-end products import into domestic brands rising rapidly. In addition to break its own brand line, active cultural market is the impetus of development of laser projection industry, laser projection technology is in the transition from the fluorescent powder of three primary colors, and high added value has become the focus of the development of the brand solutions and value-added products.
Household projection and green laser pointer TV products are receiving increasing attention. Brightness, contrast, color, and cost constitute a “performance paradox” of traditional home projector products”. That is, the use of high contrast and bright environment requires high brightness of products, while the high brightness of mercury lamp often means the decline of color and the increase of cost. So, go out Xiaoheiwu mode is the biggest bottleneck home projector market development. The laser products just overcome this, forming a high brightness, contrast and color of the three high position, and is expected to gradually decline in costs, into the family. At present, Dewey video also has developed to the three primary colors of pure laser as light source of laser TV and home projector prototype. Believe that the popularity of laser TV is not far away.
The more asymmetric the information, the greater the price change. The information asymmetry was one of the main reasons of laser cutting machine industry profits, which is not only the objective limitations of social communication and communication technology, there are subjective reasons for manufacturers circulation artificial limits on the regional market information. With the gradual deepening of market-oriented and information technology, the problem of asymmetric information is being solved, so that the price of laser cutting machines, conventional machines and accessories are basically transparent. And, along with the Internet and other media tools publicity, brand awareness diffusion (non customer recognition) is very simple and easy. Eliminating information asymmetry and expanding popularity can be done from different sales channels of laser cutting machines.
In the red laser cutting machine is more and more mature today, the brand, product and enterprise competition, has not been a single element of competition, in addition to price, quality dominant factors, an important aspect of services, value-added, channel, enterprise development strategy is the recessive elements of enterprise and brand long-term development, sustainable development of competition. Only in the complex market environment to prepare for brutal competition, can stand erect in the world laser cutting machine brand forest.